If
you want to communicate that your project's goals are "right on
target," it's tempting to present your colleagues with the
all-too-familiar image of a bull's-eye. But nothing gets an audience's eyes
a-glazing like a visual cliché. To make your presentation stand out, throw
out the first visual concepts that come to mind. They're the ones that occur
to everyone else, too. Brainstorm several ideas for each concept to work your
way toward fresh, surprising imagery. To illustrate a partnership, forgo the image
of a handshake in front of a globe. Instead, opt for a picture of a reef
ecosystem or a stylish photo of Fred Astaire and Ginger Rogers. If you're
trying to portray the concept of security, avoid the lock and key. Try a
Doberman Pinscher or pepper spray. Your audience is far more likely to
remember what you have to say if it comes with unexpected images.
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a bunch of stuff getting together
miércoles, 1 de enero de 2014
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